[NYTimes] Twitter Plans to Sell Ads for Other Companies With MoPub Acquisition

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[NYTimes] Twitter Plans to Sell Ads for Other Companies With MoPub Acquisition

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2013-09-10, 14:35

Twitter Plans to Sell Ads for Other Companies With MoPub Acquisition

The microblogging service paid more than $300 million for a start-up that specializes in mobile advertising technology. The deal gives Twitter valuable tools for simplifying the sale of its own ads and a doorway into selling ads on other companies' mobile applications.

http://bits.blogs.nytimes.com/2013/09/09...quisition/

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