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+--- Thread: [NYTimes] Twitter Plans to Sell Ads for Other Companies With MoPub Acquisition (/Thread-NYTimes-Twitter-Plans-to-Sell-Ads-for-Other-Companies-With-MoPub-Acquisition)
[NYTimes] Twitter Plans to Sell Ads for Other Companies With MoPub Acquisition - NYTimes - 2013-09-10
Twitter Plans to Sell Ads for Other Companies With MoPub Acquisition
The microblogging service paid more than $300 million for a start-up that specializes in mobile advertising technology. The deal gives Twitter valuable tools for simplifying the sale of its own ads and a doorway into selling ads on other companies' mobile applications.
http://bits.blogs.nytimes.com/2013/09/09/twitter-plans-to-sell-ads-for-other-companies-with-mopub-acquisition/