[NYTimes] Daily Report: Automakers Embrace Augmented Reality for Virtual Showrooms

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[NYTimes] Daily Report: Automakers Embrace Augmented Reality for Virtual Showrooms

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2013-09-02, 19:15

Daily Report: Automakers Embrace Augmented Reality for Virtual Showrooms

Automakers, facing reluctance by young buyers to visit showrooms, are using a digital marketing tool to bring the showroom to them.

http://bits.blogs.nytimes.com/2013/09/02...showrooms/

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