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+--- Thread: [NYTimes] Daily Report: Automakers Embrace Augmented Reality for Virtual Showrooms (/Thread-NYTimes-Daily-Report-Automakers-Embrace-Augmented-Reality-for-Virtual-Showrooms)
[NYTimes] Daily Report: Automakers Embrace Augmented Reality for Virtual Showrooms - NYTimes - 2013-09-02
Daily Report: Automakers Embrace Augmented Reality for Virtual Showrooms
Automakers, facing reluctance by young buyers to visit showrooms, are using a digital marketing tool to bring the showroom to them.
http://bits.blogs.nytimes.com/2013/09/02/daily-report-automakers-embrace-augmented-reality-for-virtual-showrooms/