Boot loop

[lue]

hello Samehfarahat,
My phone is new...have not done anything such as flash a rom and such the like.
It keeps rebooting. Have been successful in accessing system recovery but not certain what to select from the options available to get to the main screen. The following is seen on the system recovery screen:

Android system recovery <3e>
ALPS.KK1.MP1.V2.13

Volume up/down to move highlight;
enter button to select.

reboot system now
apply update from ADB
apply update from sdcard
apply updte from cache
wipe data/factory reset
wipe cache partition
backup user data
restore user data

Thanks for your help
lue