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[Forbes] Salesforce Research Defines The 2015 State Of Analytics - Forbes - 2015-11-02
Salesforce Research Defines The 2015 State Of Analytics
Between 2015 and 2020, the number of data sources analyzed by enterprises will jump 83%.
9 out of 10 enterprise leaders believe analytics is absolutely essential or very important to their overall business strategies and operational outcomes.
54% of marketers say marketing analytics is absolutely critical or very important to creating a cohesive customer journey.
High performing enterprises are 5.4x more likely than underperformers to primarily use analytics tools to gain strategic insights from Big Data.
http://www.forbes.com/sites/louiscolumbus/2015/11/01/salesforce-research-defines-the-2015-state-of-analytics/?ss=future-tech