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2015-11-02, 07:45
Salesforce Research Defines The 2015 State Of Analytics
Between 2015 and 2020, the number of data sources analyzed by enterprises will jump 83%.
9 out of 10 enterprise leaders believe analytics is absolutely essential or very important to their overall business strategies and operational outcomes.
54% of marketers say marketing analytics is absolutely critical or very important to creating a cohesive customer journey.
High performing enterprises are 5.4x more likely than underperformers to primarily use analytics tools to gain strategic insights from Big Data.
http://www.forbes.com/sites/louiscolumbu...uture-tech
Between 2015 and 2020, the number of data sources analyzed by enterprises will jump 83%.
9 out of 10 enterprise leaders believe analytics is absolutely essential or very important to their overall business strategies and operational outcomes.
54% of marketers say marketing analytics is absolutely critical or very important to creating a cohesive customer journey.
High performing enterprises are 5.4x more likely than underperformers to primarily use analytics tools to gain strategic insights from Big Data.
http://www.forbes.com/sites/louiscolumbu...uture-tech