[Science Daily] How weather news impacts public transit ridership

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[Science Daily] How weather news impacts public transit ridership

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2020-09-07, 18:04

How weather news impacts public transit ridership

Researchers found a correlation between words used in media coverage related to weather or air quality, and transit ridership. It's not enough yet to say that media coverage causes changes in ridership. But it's enough to explore what factors in to a person's decision to ride transit and whether that decision can be nudged.

https://www.sciencedaily.com/releases/20...165710.htm

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