[NYTimes] Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood

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[NYTimes] Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood

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2015-03-09, 10:30

Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood

A Nielsen study showed that the volume of tweets about a television show corresponded strongly to viewers' real-time reactions as measured by a brain monitor.

http://bits.blogs.nytimes.com/2015/03/08...-to-watch/

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